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Consumer risk perception in the UK wine market
Mitchell, Vincent-Wayne - In: European journal of marketing : EJM 22 (1988) 9, pp. 5-15
Persistent link: https://www.econbiz.de/10001076000
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Risk reducing strategies used in the purchase of wine in the UK
Mitchell, Vincent-Wayne - In: European journal of marketing : EJM 23 (1989) 9, pp. 31-46
Persistent link: https://www.econbiz.de/10001078012
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When having is not enough : implications of being satisfies
Zhong, Jing Yang; Mitchell, Vincent-Wayne - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1975-2001
Persistent link: https://www.econbiz.de/10010205947
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The effect of consumer confusion proneness on word of mouth, trust, and customer satisfaction
Walsh, Gianfranco; Mitchell, Vincent-Wayne - In: European journal of marketing : EJM 44 (2010) 6, pp. 838-859
Persistent link: https://www.econbiz.de/10003989148