//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
~isPartOf:"Journal of marketing management : MM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Consumer choice
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Social Web
Consumer behaviour
307
Konsumentenverhalten
307
Brand management
49
Markenführung
49
Brand image
36
Markenimage
36
Beziehungsmarketing
31
Relationship marketing
31
Social web
31
Großbritannien
28
United Kingdom
28
Internet marketing
22
Marketing management
22
Marketingmanagement
22
Online-Marketing
22
Brand
19
Market research
19
Marktforschung
19
Markenartikel
18
Emotion
17
Personality psychology
16
Persönlichkeitspsychologie
16
Environmental consciousness
15
Umweltbewusstsein
15
Cognition
12
Customer integration
12
Kognition
12
Kundenintegration
12
Nachhaltige Entwicklung
12
Sustainability
12
Sustainable development
12
Nachhaltigkeit
11
Viral marketing
11
Virales Marketing
11
China
10
Corporate Social Responsibility
10
Corporate social responsibility
10
Gender
10
Geschlecht
10
more ...
less ...
Online availability
All
Undetermined
22
Type of publication
All
Article
31
Type of publication (narrower categories)
All
Article in journal
31
Aufsatz in Zeitschrift
31
Conference paper
1
Konferenzbeitrag
1
Language
All
English
31
Author
All
Denegri-Knott, Janice
2
Dessart, Laurence
2
Golf-Papez, Maja
2
Molesworth, Mike
2
Veer, Ekant
2
Andrews, Lynda
1
Arvidsson, Adam
1
Bianchi, Constanza
1
Bourlakis, Michael
1
Breitsohl, Jan Christian
1
Burton, Suzan
1
Calder, Bobby J.
1
Cappellini, Benedetta
1
Carlson, Jeffrey R.
1
Chiang, Chang-Tang
1
Conhoto, Ana Isabel
1
Davey, Bill
1
Dineva, Denitsa Petrova
1
Drennan, Judy
1
Dunn, Katherine
1
Fazal-e-Hasan, Syed
1
Gannon, Valerie
1
Garrod, Brian
1
Garry, Tony
1
Giordano, Alex
1
Gironda, John T.
1
Harju, Anu A.
1
Harness, David
1
Harwood, Tracy
1
Houvinen, Annamari
1
Kelly, Louise
1
Kerr, Gayle
1
Khan, Aila
1
Kim, Su Jung
1
Korgaonkar, Pradeep K.
1
Latimer, Lorien
1
Lin, Shan
1
Luise, Vincenzo
1
Mallik, Girijasankar
1
Malthouse, Edward C.
1
more ...
less ...
Published in...
All
Journal of marketing management : MM
Journal of business research : JBR
200
Journal of retailing and consumer services
170
International journal of internet marketing and advertising : IJIMA
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
64
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
Journal of internet commerce
44
International journal of advertising : the review of marketing communications
43
International journal of electronic marketing and retailing : IJEMR
39
Psychology & marketing
38
Journal of electronic commerce research : JECR
37
The journal of brand management : an international journal
37
International journal of consumer studies
35
Journal of management information systems : JMIS
32
Journal of marketing management : JMM ; journal of the Academy of Marketing
32
Cogent business & management
31
Electronic commerce research
30
Information systems research : ISR
30
International journal of electronic commerce : IJEC
29
International journal of hospitality management
29
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
Journal of travel and tourism marketing
28
Journal of fashion marketing and management
27
Journal of marketing
27
Asia Pacific journal of marketing and logistics
26
International journal of business information systems : IJBIS
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of hospitality marketing & management
22
International journal of contemporary hospitality management
21
more ...
less ...
Source
All
ECONIS (ZBW)
31
Showing
1
-
10
of
31
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Consumer intentions to engage in s-commerce : a cross-national study
Bianchi, Constanza
;
Andrews, Lynda
;
Wiese, Melanie
; …
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 464-494
Persistent link: https://www.econbiz.de/10011709138
Saved in:
2
"We (don't) know how you feel" : a comparative study of automated vs. manual analysis of social media conversations
Conhoto, Ana Isabel
;
Padmanabhan, Yuvray
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 1141-1157
Persistent link: https://www.econbiz.de/10011405216
Saved in:
3
The relationship between ownership and possession : observations from the context of digital virtual goods
Watkins, Rebecca D.
;
Denegri-Knott, Janice
;
Molesworth, Mike
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 44-70
Persistent link: https://www.econbiz.de/10011438585
Saved in:
4
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
5
Evidence that user-generated content that produces engagement increases purchase behaviours
Malthouse, Edward C.
;
Calder, Bobby J.
;
Kim, Su Jung
; …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 427-444
Persistent link: https://www.econbiz.de/10011483103
Saved in:
6
The effects of regulatory fit on customer brand engagement : an experimental study of service brand activities in social media
Solem, Birgit Andrine Apenes
;
Pedersen, Per Egil
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 445-468
Persistent link: https://www.econbiz.de/10011483105
Saved in:
7
Who are you and what do you value? : investigating the role of personality traits and customer-perceived value in online customer engagement
Marbach, Julia
;
Raquel, Cristiana
;
Nunan, Daniel
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 502-525
Persistent link: https://www.econbiz.de/10011483111
Saved in:
8
Brand engagement on social media : will firms' social media efforts influence search engine advertising effectiveness?
Yang, Shuai
;
Lin, Shan
;
Carlson, Jeffrey R.
;
Ross, …
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 526-557
Persistent link: https://www.econbiz.de/10011483113
Saved in:
9
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
10
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->