Narrow search
Showing 1 - 10 of 22
Cover Image
State of the Art in Partial Least Squares Structural Equation Modeling (PLS-SEM) : Methodological Extensions and Applications in the Social Sciences and Beyond
Radomir, Lăcrămioara (ed.); Ciornea, Raluca (ed.);  … - International Conference on Partial Least Squares … - 2023
Part I Methodology -- Chapter 1 Empirical Validation of the 10-Times Rule for SEM -- Chapter 2 Missing Values in RGCCA: Algorithms and Comparisons -- Chapter 3 Comparing Local vs Global Clustering with FIMIX-PLS. Application to Marketing -- Chapter 4 Partial Least Squares Structural Equation...
Persistent link: https://www.econbiz.de/10014362493
Cover Image
Partial Least Squares Strukturgleichungsmodellierung : eine anwendungsorientierte Einführung
Hair, Joseph F.; Hult, G. Tomas M.; Ringle, Christian M.; … - 2017
Persistent link: https://www.econbiz.de/10011528763
Cover Image
Market research : the process, data, and methods using Stata
Mooi, Erik; Sarstedt, Marko; Mooi-Reci, Irma - 2018
Persistent link: https://www.econbiz.de/10011660640
Cover Image
A concise guide to market research : the process, data, and methods using IBM SPSS Statistics
Sarstedt, Marko; Mooi, Erik - 2019 - Third edition
Persistent link: https://www.econbiz.de/10011806651
Cover Image
Customer research : time for second thoughts
Sarstedt, Marko; Schütz, Tobias - In: The marketing review 18 (2018) 1, pp. 97-111
Persistent link: https://www.econbiz.de/10011892860
Cover Image
A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Sarstedt, Marko; Mooi, Erik - 2014 - 2nd ed.
Persistent link: https://www.econbiz.de/10010393008
Cover Image
Guidelines for choosing between multi-item and single-item scales for construct measurement : a predictive validity perspective
Diamantopoulos, Adamantios; Sarstedt, Marko; Fuchs, … - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 434-449
Persistent link: https://www.econbiz.de/10009548613
Cover Image
An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F.; Sarstedt, Marko; Ringle, Christian M. - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
Cover Image
A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Mooi, Erik; Sarstedt, Marko - 2011
Persistent link: https://www.econbiz.de/10008856520