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The foundations of marketing practice : a history of book marketing in Germany

Fullerton, Ronald A. - 2016

Introduction : the role of marketing in the growth of the German book markets, 1815-1890 -- Separate, distinct, both sluggish : the German book markets at the close of the Napoleonic Wars, 1815-1820 -- The regular book market explodes, 1820-1843 -- Engines of growth : dynamic and entrepreneurial...