Similar Search Results

Market Orientation in Food and Agriculture

Grunert, Klaus G.; Larsen, Hanne Hartvig; Madsen, Tage Koed - 1996

What is market orientation in the food sector, and how can food companies become more market-oriented? This book investigates these questions through an empirical study of selected Danish food companies and their activities in three important export markets: France, Germany, and the United...

Persistent link: https://www.econbiz.de/10013522059

Consumer behavior and marketing strategy

Peter, Jerome Paul; Olson, Jerry C.; Grunert, Klaus G. - 1999 - European ed.

Persistent link: https://www.econbiz.de/10013481875

Agricultural marketing and consumer behavior in a changing world

Wierenga, Berend (ed.); Tilburg, Aad van (contributor); … - 1997

Persistent link: https://www.econbiz.de/10013531689

The acceptance of functional foods in Denmark, Finland and the United States : a study of consumers' conjoint evaluations of the qualities of functional food and perceptions of gen...

Bech-Larsen, Tino; Grunert, Klaus G.; Poulsen, Jacob B. - 2001

Persistent link: https://www.econbiz.de/10001599095

Consumer attitudes and decision-making with regard to genetically engineered food products : a review of the literature and a presentation of models for future research

Bredahl, Lone; Grunert, Klaus G.; Frewer, Lynn - 1998

Persistent link: https://www.econbiz.de/10000981040

Means-end chains and laddering : an inventory of problems and agenda for research

Grunert, Klaus G.; Beckmann, Suzanne C.; Sørensen, Elin - 1995

Persistent link: https://www.econbiz.de/10000924686

Explaining Choice Option Attractiveness by Beliefs Elicited by the Laddering Method

Grunert, Klaus G.; Bech-Larsen, Tino - 2007

It is a common approach to explain choice option attractiveness by beliefs about the choice option. The means-end chain model is used to distinguish between various types of beliefs, depending on whether the belief links the choice option to attributes, consequences, or values related to the...

Persistent link: https://www.econbiz.de/10014026011

Explaining consumer attribute selection : a semantic network approach; paper prep. for the Annual Meeting of the European Academy for Advanced Research in Marketing, Copenhagen, Ma...

Grunert, Klaus G. - 1981

Persistent link: https://www.econbiz.de/10013416102

Kognitive Strukturen in der Konsumforschung : Entwicklung und Erprobung eines Verfahrens zur offenen Erhebung assoziativer Netzwerke

Grunert, Klaus G. - 1990

Persistent link: https://www.econbiz.de/10013357833

Perceived and actual key success factors : a study of the yoghurt market in Denmark, Germany and the United Kingdom

Grunert, Klaus G.; Sørensen, Elin - 1996

Persistent link: https://www.econbiz.de/10000943707