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Identifying market segments in consumer markets : variable selection and data interpretation
Tonks, David (contributor) - 2004
Persistent link: https://www.econbiz.de/10002099391
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Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian; Anttila, Mai - 1989
Persistent link: https://www.econbiz.de/10000762846
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Is marketing a science : debate revisited
Sharma, Dheeraj - 2016
Persistent link: https://www.econbiz.de/10011471296
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Market forms and market models
Easton, Geoff (contributor) - 2004
Persistent link: https://www.econbiz.de/10002099245
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Towards hierarchical linking of marketing resource allocation to market areas and product groups
Gijsbrechts, Els; Naert, Philippe Antoine - 1983
Persistent link: https://www.econbiz.de/10002439659
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Generic marketing
Hempelmann, Bernd - 1994
Persistent link: https://www.econbiz.de/10000412463
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How competitive marketing expenditures influence the growth of markets
Xiang, Yi; Soberman, David A.; Gatignon, Hubert A. - 2013
Persistent link: https://www.econbiz.de/10009793455
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Einflußgrößen von regulären Preiselastizitäten, Preisaktionselastizitäten u. Kreuzpreiselastizitäten
Klapper, Daniel - 1999
Persistent link: https://www.econbiz.de/10001373297
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Modeling the marketing strategy-performance relationship : towards an hierarchical marketing performance framework
Huizingh, Eelko; Zengerink, Evelien - 2001
Persistent link: https://www.econbiz.de/10001633556
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Persistence modeling for assessing marketing strategy performance
Dekimpe, Marnik G. (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001828624