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Inhalte und Bedeutung des Defender-Modells zur Bestimmung der Defensivstrategie bei Markteintritten von Produktinnovationen
Möhlenbruch, Dirk; Wichert, Gesa von - 2008
Persistent link: https://www.econbiz.de/10003719901
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Strategische Marktanalyse mit Hilfe der Umsatzflußanalyse : eine Anwendungsstudie für den deutschen Generikamarkt
Bauer, Hans H. - 1997
Persistent link: https://www.econbiz.de/10013416585
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Market segmentation and the sources of rents from innovation : personal computers in the late 1980s
Bresnahan, Timothy F.; Stern, Scott; Trajtenberg, Manuel - 1996
Persistent link: https://www.econbiz.de/10000941930
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Strategic marketing decisions and cost structure implications
Walters, David; Korkofingas, Con - 1997
Persistent link: https://www.econbiz.de/10000957447
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Strategic market analysis : top-down and bottom-up approaches
Day, George S. - 1980
Persistent link: https://www.econbiz.de/10000767762
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Strategic marketing decisions and cost structure implications
Walters, David; Korkofingas, Con - 1997
Persistent link: https://www.econbiz.de/10000622215
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Market segmentation and the sources of rents from innovation : personal computers in the late 1980's
Bresnahan, Timothy F.; Stern, Scott; Trajtenberg, Manuel - 1996
Persistent link: https://www.econbiz.de/10000602151
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Joint optimization of customer segmentation and marketing policy to maximize long-term profitability
Jonker, Jedid-Jah Jan (contributor);  … - 2003 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001926990
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Managerial beliefs, market contestability and dominant strategic orientation in the eclectic paradigm
Devinney, Timothy Michael (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719454
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A typology of technology market intermediaries
Tietze, Frank - 2010 - [Elektronische Ressource]
Technology Market Intermediaries (TMI) are currently emerging on the markets for technologies attempting to realize business opportunities and facilitate the technology and IP transactions supporting firms and other markets actors (e.g. universities). They aim to support open innovation,...
Persistent link: https://www.econbiz.de/10009427556