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Surrogate money managers in the 1990s : marketing strategy for financial services retailers
Stern, Barbara B. - In: The service industries journal 12 (1992) 1, pp. 78-96
Persistent link: https://www.econbiz.de/10001122060
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An analysis of financial services brand marks
Miller, Darryl W.; Foust, Jacque E.; Kilic, Ozcan - In: Journal of financial services marketing : JFSM 11 (2006/07) 3, pp. 257-267
Persistent link: https://www.econbiz.de/10003470339
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Marketing financial services
Donnelly, James H. - 1985
Persistent link: https://www.econbiz.de/10013541102
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Younger customers' outlooks when selecting and changing a financial services provider : the case of Maltese students
Camilleri, Silvio John; Ellul, Denise - In: International journal of financial research 8 (2017) 2, pp. 51-63
Persistent link: https://www.econbiz.de/10011779436
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A risk-information perspective on the marketing of M&A advisory
Schuler, Ute Kristin - 2004
Persistent link: https://www.econbiz.de/10002411145
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Vertriebssteuerung in Kreditinstituten : Beiträge zum Münsteraner Top-Management-Seminar
Rolfes, Bernd (ed.); Boening, Dieter (contributor) - 1995
Persistent link: https://www.econbiz.de/10000541169
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Kundenbindungssysteme für Kreditinstitute : der Zusammenhang von Kundenorientierung, Dienstleistungsqualität und Beschwerdemanagement
Richter-Mundani, Stefan - 1999
Persistent link: https://www.econbiz.de/10000168439
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Kundennähe in Dienstleistungsunternehmen : empirische Analyse von Banken
Zollner, Georg - 1995
Persistent link: https://www.econbiz.de/10000904410
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Schutz des privaten Bankkunden
Lieb, Uwe E. - 1993
Persistent link: https://www.econbiz.de/10000907488
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Entwicklungen, Strategien und Problemstellungen beim Allfinanzkonzept
Wisshofer, Hellmut - 1994
Persistent link: https://www.econbiz.de/10000908428