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The demand for Canadian fats and oils : a case study of advertising effectiveness
Goddard, Ellen - In: American journal of agricultural economics 71 (1989) 3, pp. 741-749
Persistent link: https://www.econbiz.de/10001068514
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How do emerging countries influence the advertising world of tomorrow? : an analysis of last year's Cannes International Festival of Creativity
Runge, Henrike; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand : die Strategiequelle ; Zeitschrift für … (2014) 1, pp. 34-41
The Cannes Lions festival is one of the most important international indicators for professionals in the creative communications industry. Throughout the past few years there are a rising number of submissions and award winners coming from emerging and developing countries. This fact is...
Persistent link: https://www.econbiz.de/10010424084
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Advertising industry evolution : agency creativity, fluid teams and diversity : an exploratory investigation
Lynch, Jacqueline - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 9/10, pp. 845-866
Persistent link: https://www.econbiz.de/10012178439
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Mad women : gendered divisions in the Swedish advertising industry, 1930-2012
Arnberg, Klara; Svanlund, Jonatan - In: Business history 59 (2017) 1/2, pp. 268-291
Persistent link: https://www.econbiz.de/10011670877
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Werbung : eine Einführung
Schweiger, Günter; Schrattenecker, Gertraud - 1995 - 4., völlig neu bearb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000543162
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Branchen special
Wiesbaden : Dt. Genossenschafts-Verl. - Nachgewiesen 1994 - 2010,Apr.
Persistent link: https://www.econbiz.de/10000547234
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Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa. : Taylor & Francis Group; anfangs: … - 14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10000503876
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Annual report / The Advertising Standards Authority
Advertising Standards Authority <London> - London - 13.1975/76 - 14.1976/77[?]; 1979 -
Persistent link: https://www.econbiz.de/10000473236
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Wächst der Werbekuchen weiter? : Folgerungen für Politik u. wirtschaftl. Entwicklung d. Medien ; Fachtagung am 19./20. Oktober 1987 in Haus Rissen/Hamburg
Hainer, Wolfgang (revision) - 1988 - 1. Aufl.
Persistent link: https://www.econbiz.de/10000422631
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Handboek van de nederlandse pers en publiciteit / 1
1992-2005: Schiedam : Nijgh - Uitg. 78.1992 - 84.1995; 1996,Apr. - 2005,Okt.
Persistent link: https://www.econbiz.de/10000535007