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Pricing strategies for resort fees : consumer preferences favor simplicity

Repetti, Toni; Roe, Susan; Gregory, Amy - In: International journal of contemporary hospitality management 27 (2015) 5, pp. 790-809

Persistent link: https://www.econbiz.de/10011405112

Bundling effects on variety seeking for digital information goods

Adomavicius, Gediminas; Bockstedt, Jesse; Curley, Shawn P. - In: Journal of management information systems : JMIS 31 (2014/15) 4, pp. 182-212

Persistent link: https://www.econbiz.de/10011385725

A conjoint analysis-based procedure to measure reservation price and to optimally price product bundles/ Georg Wuebker and Vijay Mahajan

Wuebker, Georg; Mahajan, Vijay - In: Optimal bundling : marketing strategies for improving …, (pp. 157-174). 1999

Persistent link: https://www.econbiz.de/10001425122

Buyers' evaluations of mixed bundling strategies in price-promoted markets

Wuebker, Georg; Mahajan, Vijay; Yadav, Manjit S. - In: Optimal bundling : marketing strategies for improving …, (pp. 195-208). 1999

Persistent link: https://www.econbiz.de/10001425129

How buyers evaluate product bundles: a model of anchoring and adjustment

Yadav, Manjit S. - In: Optimal bundling : marketing strategies for improving …, (pp. 209-235). 1999

Persistent link: https://www.econbiz.de/10001425131

Evaluating multidimensional prices in the bundling context

Herrmann, Andreas; Wricke, Martin - In: Optimal bundling : marketing strategies for improving …, (pp. 237-251). 1999

Persistent link: https://www.econbiz.de/10001425135

Product and service bundling decisions and their effects on purchase intention

Herrmann, Andreas; Huber, Frank; Higie Coulter, Robin - In: Optimal bundling : marketing strategies for improving …, (pp. 253-267). 1999

Persistent link: https://www.econbiz.de/10001425139

Bundles of multi-attributed items : modeling perceptions, preferences, and choice

Rao, Vithala R. - In: Cross-functional innovation management : perspectives …, (pp. 175-190). 2004

Persistent link: https://www.econbiz.de/10002504222

Selling service plans to differentially informed customers

Inderst, Roman (contributor); Peitz, Martin (contributor) - 2008

We characterize a monopolist's optimal offer of service plans when only informed customers know already at the contracting stage whether their demand is high or low, while uninformed customers may learn their demand only after incurring some costs, if at all. While informed customers purchase...

Persistent link: https://www.econbiz.de/10003794017

Sequential pricing of multiple products : leveraging revealed preferences of retail customers online and with auto-ID technologies

Aloysius, John; Deck, Cary A.; Farmer, Amy - In: Information systems research : ISR 24 (2013) 2, pp. 372-393

Persistent link: https://www.econbiz.de/10009767428

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