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Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki; Kim, Yeonshin; Baek, Tae Hyun - In: International journal of advertising : the quarterly … 35 (2016) 1, pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
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Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.; Pillai, Deepa; Gistri, Giacomo; … - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
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The influence of self-construal and materialism on social media intensity : a study of China and the United States
Chu, Shu-Chuan; Windels, Kasey; Kamal, Sara - In: International journal of advertising : the quarterly … 35 (2016) 3, pp. 569-588
Persistent link: https://www.econbiz.de/10011567086
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Congruency of humour and cultural values in print ads : cross-cultural differences among the US, France and China
Laroche, Michel; Nepomuceno, Marcelo Vinhal; Richard, … - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 681-705
Persistent link: https://www.econbiz.de/10010466398
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How consumer heterogeneity muddles the international advertising debate
Koslow, Scott; Costley, Carolyn - In: International journal of advertising : the quarterly … 29 (2010) 2, pp. 221-244
Persistent link: https://www.econbiz.de/10003978091
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Why are childlike portrayals appealing in East Asia? : a cross-cultural comparison between Taiwan and the US
Chang, Chingching; Li, Hairong - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 451-472
Persistent link: https://www.econbiz.de/10008649360
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Young adults' responses to product placement in movies and television shows : a comparative study of the United States and South Korea
Lee, Teajun David; Sung, Yongjun; Choi, Sejung Marina - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 479-507
Persistent link: https://www.econbiz.de/10009301331
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Product placements in movies and on Broadway : a field study
Wilson, Rick T.; Till, Brian - In: International journal of advertising : the quarterly … 30 (2011) 3, pp. 373-398
Persistent link: https://www.econbiz.de/10009301346
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Vanishing acts : creative women in Spain and the United States
Grow, Jean; Roca, David; Broyles, Sheri J. - In: International journal of advertising : the quarterly … 31 (2012) 3, pp. 657-679
Persistent link: https://www.econbiz.de/10009581773
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Scepticism towards DTC advertising : a comparative study of Korean and Caucasian Americans
Huh, Jisu; DeLorme, Denise E.; Reid, Leonard N. - In: International journal of advertising : the quarterly … 31 (2012) 1, pp. 147-168
Persistent link: https://www.econbiz.de/10009510675