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An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 32 (2015) 6, pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
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Intangible assets, international experience and the internationalisation speed of retailers
Mohr, Alexander T.; Batsakis, Georgios - In: International marketing review 31 (2014) 6, pp. 601-620
Persistent link: https://www.econbiz.de/10010467196
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Multi-country collaborative innovation in the internationalisation process
Chebbi, Hela; Yahiaoui, Dorra; Thrassou, Alkis - In: International marketing review 34 (2017) 1, pp. 109-137
Persistent link: https://www.econbiz.de/10011673761
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Local or global : analyzing the internationalization of social responsibility of corporate foundations
Ceren, Altuntaş Vural; Turker, Duygu - In: International marketing review 32 (2015) 5, pp. 540-575
Persistent link: https://www.econbiz.de/10011507118
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Extreme luxury fashion : business model and internationalization process
Guercini, Simone; Milanesi, Matilde - In: International marketing review 34 (2017) 3, pp. 403-424
Persistent link: https://www.econbiz.de/10011709227
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The internationalisation of born global and international new venture SMEs
Crick, Dave - In: International marketing review 26 (2009) 4/5, pp. 453-476
Persistent link: https://www.econbiz.de/10009523107
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The effects of entrepreneurial marketing on born global performance
Kocak, Akin; Abimbola, Temi - In: International marketing review 26 (2009) 4/5, pp. 439-452
Persistent link: https://www.econbiz.de/10009523110
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Location choice and the internationalization sequence : insights from Indian pharmaceutical companies
Yeoh, Poh-lin - In: International marketing review 28 (2011) 3, pp. 291-312
Persistent link: https://www.econbiz.de/10009242874
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The Uppsala model on evolution of the multinational business enterprise : from internalization to coordination of networks
Vahlne, Jan-Erik; Johanson, Jan - In: International marketing review 30 (2013) 3, pp. 189-210
Persistent link: https://www.econbiz.de/10009759154
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Founder-key leaders, group-level decision teams, and the international expansion of business groups : evidence from Taiwan
Lin, Wen-ting - In: International marketing review 31 (2014) 2, pp. 129-154
Persistent link: https://www.econbiz.de/10010345202