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Unscharfe Klassifikation von Webkennzahlen
Zumstein, Darius; Hugi, Patrik - In: HMD : Praxis der Wirtschaftsinformatik 46 (2009) 268, pp. 44-56
Persistent link: https://www.econbiz.de/10003881331
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Retail managers' perpectives on the effectiveness of corporate e-personalisation initatives
Smith, Alan D. - In: International journal of business information systems : … 8 (2011) 3, pp. 211-246
Persistent link: https://www.econbiz.de/10009312592
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Future Digital Business : wie Business Intelligence und Web Analytics Online-Marketing und Conversion verändern
Haberich, Ralf (ed.) - 2013 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009784306
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Worüber reden die Kunden? : ein modelbasierter Ansatz für die Analyse von Kundenmeinungen in Microblogs
Schieber, Andreas; Sommer, Stefan; Heinrich, Kai; … - In: Virtual enterprises, communities & social networks : …, (pp. 25-34). 2011
Persistent link: https://www.econbiz.de/10009519881
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Showrooms and B&M stores : omnichannel strategies for managing customer returns
Mandal, Prasenjit; Basu, Preetam; Saha, Kushal - 2020
Persistent link: https://www.econbiz.de/10012226240
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Exploring the role of omnichannel retailing technologies : future research directions
Thaichon, Park; Quach, Sara; Barari, Mojtaba; Nguyen … - In: Australasian marketing journal : AMJ ; official journal … 32 (2024) 2, pp. 162-177
Persistent link: https://www.econbiz.de/10014631686
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Nutzung von Kundenprofilen im E-Commerce : dargestellt am Beispiel des B2C E-Commerce in der Schweiz
Risch, Daniel - 2008
Persistent link: https://www.econbiz.de/10013430068
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Applying modified fuzzy neural network to customer classification of e-business
Cao, Yukun; Li, Yunfeng; Liao, Xiaofeng - In: Internet and network economics : first international …, (pp. 356-365). 2005
Persistent link: https://www.econbiz.de/10003276548