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Does Salami for 10 €/kg taste better than Salami for 1 €/100g? : empirical evidence for the influence of unit price format on price-level perception, quality perception, and purcha...
Roth, Stefan; Himbert, Lena - In: Marketing : ZFP ; journal of research and management 37 (2015) 3, pp. 137-152
Persistent link: https://www.econbiz.de/10011560968
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The importance of transparency signals in à la carte pricing
Robbert, Thomas; Roth, Stefan - In: Journal of revenue and pricing management 17 (2018) 1, pp. 32-40
Persistent link: https://www.econbiz.de/10011875194
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Der Grundpreis in der Behavioral-Pricing-Forschung
Himbert, Lena; Roth, Stefan - In: Aktuelle Aspekte in der Dienstleistungsforschung : [im …, (pp. 93-118). 2015
Persistent link: https://www.econbiz.de/10010469030
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Kundenzufriedenheit und Kundenpreisverhalten
Bösener, Kathrin; Roth, Stefan - In: Aktuelle Aspekte in der Dienstleistungsforschung : [im …, (pp. 65-91). 2015
Persistent link: https://www.econbiz.de/10010469031