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Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher; Dean, Dianne - In: Qualitative market research : an international journal 18 (2015) 1, pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
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Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles
Fischer, Eileen; Gopaldas, Daiame; Scaraboto, Daiane - In: Qualitative market research : an international journal 20 (2017) 1, pp. 60-67
Persistent link: https://www.econbiz.de/10011646908
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The use of the repertory grid technique in online trust research
Bauman, Antonina - In: Qualitative market research : an international journal 18 (2015) 3, pp. 362-382
Persistent link: https://www.econbiz.de/10011305121
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From "participant" to “friend” : the role of Facebook engagement in ethnographic research
Edirisingha, Prabash Aminda; Abarashi, Jamal; Ferguson, … - In: Qualitative market research : an international journal 20 (2017) 4, pp. 416-434
Persistent link: https://www.econbiz.de/10011814279
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Blind insights : a new technique for testing a priori hypotheses with qualitative methods
DeRosia, Eric David; Christensen, Glenn L. - In: Qualitative market research : an international journal 12 (2009) 1, pp. 15-35
Persistent link: https://www.econbiz.de/10003828368
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I spy with my little eye : a comparison of manual versus computer-aided analysis of data gathered by projective techniques
Davidson, Lorraine; Skinner, Heather - In: Qualitative market research : an international journal 13 (2010) 4, pp. 441-459
Persistent link: https://www.econbiz.de/10008688935
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Exploring consumers' reactions towards innovative mobile services
Broeckelmann, Philipp - In: Qualitative market research : an international journal 13 (2010) 4, pp. 414-429
Persistent link: https://www.econbiz.de/10008688946
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Projective techniques in US marketing and management research : the influence of The Achievement Motive
Soley, Lawrence C. - In: Qualitative market research : an international journal 13 (2010) 4, pp. 334-353
Persistent link: https://www.econbiz.de/10008688964
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Projective Techniques
Boddy, Clive R. (contributor) - 2010
Persistent link: https://www.econbiz.de/10008688965
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A mixed-methods approach for designing market-driven packaging
Metcalf, Lynn; Hess, Jeffrey S.; Danes, Jeffrey E.; … - In: Qualitative market research : an international journal 15 (2012) 3, pp. 268-289
Persistent link: https://www.econbiz.de/10009573216