Narrow search
Showing 1 - 10 of 73
Cover Image
Qualitative projective techniques in political brand image research from the perspective of young adults
Pich, Christopher; Dean, Dianne - In: Qualitative market research : an international journal 18 (2015) 1, pp. 115-144
Persistent link: https://www.econbiz.de/10010491598
Cover Image
Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles
Fischer, Eileen; Gopaldas, Daiame; Scaraboto, Daiane - In: Qualitative market research : an international journal 20 (2017) 1, pp. 60-67
Persistent link: https://www.econbiz.de/10011646908
Cover Image
Second Life as a research environment : avatar-based focus groups (AFG)
Gadalla, Eman; Abosag, Ibrahim; Keeling, Kathy - In: Qualitative market research : an international journal 19 (2016) 1, pp. 101-114
Persistent link: https://www.econbiz.de/10011535871
Cover Image
The use of the repertory grid technique in online trust research
Bauman, Antonina - In: Qualitative market research : an international journal 18 (2015) 3, pp. 362-382
Persistent link: https://www.econbiz.de/10011305121
Cover Image
From "participant" to “friend” : the role of Facebook engagement in ethnographic research
Edirisingha, Prabash Aminda; Abarashi, Jamal; Ferguson, … - In: Qualitative market research : an international journal 20 (2017) 4, pp. 416-434
Persistent link: https://www.econbiz.de/10011814279
Cover Image
One step closer to the field : visual methods in marketing and consumer research
Rohani, Laila Shin; Aung, May; Rohani, Khalil - In: Qualitative market research : an international journal 17 (2014) 4, pp. 300-318
Persistent link: https://www.econbiz.de/10010430685
Cover Image
Blind insights : a new technique for testing a priori hypotheses with qualitative methods
DeRosia, Eric David; Christensen, Glenn L. - In: Qualitative market research : an international journal 12 (2009) 1, pp. 15-35
Persistent link: https://www.econbiz.de/10003828368
Cover Image
Rethinking assessment of marketing research skills and knowledge : a new approach
Segal, Madhav N.; Hershberger, Edmund K.; Osmonbekov, … - In: Qualitative market research : an international journal 12 (2009) 1, pp. 70-82
Persistent link: https://www.econbiz.de/10003828385
Cover Image
Celebrating excellence in audio-visual representations in market research
Caldwell, Marylouise (contributor) - 2010
Persistent link: https://www.econbiz.de/10003940015
Cover Image
"Behind Closed Doors" : opportunity identification through observational research
Webster, Cynthia M.; Seymour, Richard; Daellenbach, Kate - In: Qualitative market research : an international journal 13 (2010) 1, pp. 24-35
Persistent link: https://www.econbiz.de/10003940025