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~subject:"Qualitative method"
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Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
35
Qualitative Marktforschung : Konzepte - Methoden - Analysen
20
Alternative market research methods : market sensing
4
Innovation in der Marktforschung
4
Fundamentals of marketing research ; Vol. 1
2
Digital Economy and the Green Revolution : 16th International Conference on Business Excellence, ICBE 2022, Bucharest, Romania, March 24-26, 2022
1
Empirie und Betriebswirtschaft : Entwicklungen und Perspektiven
1
Fundamentals of marketing research ; Vol. 2
1
Fundamentals of marketing research ; Vol. 4
1
Fundraising im Non-Profit-Sektor : Marktbearbeitung von Ansprache bis Zuwendung
1
Handbook of qualitative research methods in marketing
1
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
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Handbuch der Marktforschung
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Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
Interpretive consumer research : paradigms, methodologies & applications
1
Kellogg on marketing
1
Marktforschung der Zukunft - Mensch oder Maschine? : Bewährte Kompetenzen in neuem Kontext
1
Moderne Methoden der Marktforschung : Kunden besser verstehen
1
Multiple criteria decision making for sustainable energy and transportation systems : proceedings of the 19th International Conference on Multiple Criteria Decision Making, Auckland, New Zealand, 7th - 12th January 2008
1
Operations research proceedings 2005 : selected papers of the Annual International Conference of the German Operations Research Society (GOR), Bremen, September 7 - 9, 2005
1
Organisation und praktische Anwendung
1
Qualitative versus quantitative research
1
Quantitative research methods in consumer psychology : contemporary and data-driven approaches
1
Social and economic research with consumer panel data : proceedings of the First ZUMA Symposium on Consumer Panel Data, 5 and 6 October 1999
1
The marketing book
1
Zukunft der Marktforschung : Entwicklungschancen in Zeiten von Social Media und Big Data
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ECONIS (ZBW)
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Qualitative research
Wright, Len Tiu
;
Wright, Rose
- In:
The marketing book
,
(pp. 191-210)
.
2016
Persistent link: https://www.econbiz.de/10011471645
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2
Market sensing and qualitative research : context, philosophy, approach and strategy
Longbottom, David
- In:
Alternative market research methods : market sensing
,
(pp. 9-19)
.
2017
Persistent link: https://www.econbiz.de/10011569740
Saved in:
3
The qualitative research process part 1 : strategy, planning and data collection
Longbottom, David
- In:
Alternative market research methods : market sensing
,
(pp. 20-35)
.
2017
Persistent link: https://www.econbiz.de/10011569743
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4
The qualitative research process part 2 : data alalysis and data presentation
Longbottom, David
- In:
Alternative market research methods : market sensing
,
(pp. 36-47)
.
2017
Persistent link: https://www.econbiz.de/10011569744
Saved in:
5
Using narrative and storytelling in research
Lawson, Alison
- In:
Alternative market research methods : market sensing
,
(pp. 182-204)
.
2017
Persistent link: https://www.econbiz.de/10011569751
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6
"Shopper Research" als moderne Ausprägung der qualitativen
Marktforschung
Runia, Peter
;
Wahl, Frank
- In:
Moderne Methoden der Marktforschung : Kunden besser …
,
(pp. 37-53)
.
2017
Persistent link: https://www.econbiz.de/10011644000
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7
Oh Mensch - neue Methoden in der qualitativen
Marktforschung
Appleton, Edward
- In:
Marktforschung der Zukunft - Mensch oder Maschine? : …
,
(pp. 143-155)
.
2016
Persistent link: https://www.econbiz.de/10011550301
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8
Co-Evolution und Homöostase : die Qualitative
Marktforschung
geht neue Wege mit bewährten Tugenden
Teuber, Stephan
- In:
Zukunft der Marktforschung : Entwicklungschancen in …
,
(pp. 135-151)
.
2015
Persistent link: https://www.econbiz.de/10011280764
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9
Qualitative method versus quantitative method in marketing research : an application example at Oba restaurant
Bilgin, Yusuf
- In:
Qualitative versus quantitative research
,
(pp. 1-27)
.
2017
Persistent link: https://www.econbiz.de/10011858281
Saved in:
10
Alternative research methods : introducing market sensing : a qualitative and interpretive perspective on research
Longbottom, David
;
Lawson, Alison
- In:
Quantitative research methods in consumer psychology : …
,
(pp. 124-165)
.
2019
Persistent link: https://www.econbiz.de/10011954808
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