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How to use a sponsorship plattform to support an international master brand strategy : the UniCredit UEFA champions league sponsorship
Penna, Daniele; Guenzi, Paolo - In: The journal of brand management : an international journal 21 (2014) 2, pp. 133-149
Persistent link: https://www.econbiz.de/10010252612
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Organizing masculine bodies in rugby league football : groomed to fail
Coupland, Christine - In: Organization : the critical journal of organization, … 22 (2015) 6, pp. 793-809
Persistent link: https://www.econbiz.de/10011524874
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Can sports promote exports? : the role of soccer matches in international trade
Hatzigeorgiou, Andreas - In: Global economy journal : GEJ 16 (2016) 1, pp. 1-32
Persistent link: https://www.econbiz.de/10011542171
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Winning in Europe : international strategies for Hungarian Professional Sports Club
Kozma, Miklós; András, Krisztina - In: Entrepreneurial business and economics review : EBER 2 (2014) 4, pp. 31-49
Persistent link: https://www.econbiz.de/10011450030
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Cut from the same cloth : an examination of attachment to college football coaches
Mudrick, Michael; Fink, Janet - In: Sport marketing quarterly : preferred journal of the … 31 (2022) 1, pp. 76-85
Persistent link: https://www.econbiz.de/10013198836
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Development of local sport : case study
Mamcarczyk, Mariola; Popławski, Łukasz - In: International journal of trade and global markets 15 (2022) 2, pp. 186-200
Persistent link: https://www.econbiz.de/10013258361
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Female leadership in sports clubs
Martínez-Moreno, Alfonso; Cavas-García, Francisco; … - In: European journal of government and economics : EJGE 9 (2020) 2, pp. 200-209
The objective of this study was to determine the type of leadership applied by the directors of amateur sports clubs. This quantitative, descriptive and cross-sectional study was carried out on a sample of 48 directors of sports clubs in total: 23 (47.91%) belonging to collective sports clubs...
Persistent link: https://www.econbiz.de/10012257409
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The cameo effect of host country and the transitory mega-event : patterns of effect on sponsorship evaluation for sport tourists and residents
Nadeau, John; O'Reilly, Norm; Cakmak, Erdinc; Heslop, … - In: Journal of sport management : the official journal of … 30 (2016) 6, pp. 656-671
Persistent link: https://www.econbiz.de/10011645892
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Female season ticket holders : how their satisfaction is derived differently from males
McDonald, Heath; Leckie, Civilai; Karg, Adam; … - In: European Sport management quarterly : ESMQ 18 (2018) 2, pp. 156-174
Persistent link: https://www.econbiz.de/10011890879
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Gender and television viewership of professional football
Tainsky, Scott; Xu, Jie - In: International journal of sport finance 14 (2019) 2, pp. 71-83
Persistent link: https://www.econbiz.de/10012155494