How to use a sponsorship plattform to support an international master brand strategy : the UniCredit UEFA champions league sponsorship
Year of publication: |
2014
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Authors: | Penna, Daniele ; Guenzi, Paolo |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 21.2014, 2, p. 133-149
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Subject: | sport | sponsorship | brand | international | activation | case study | Sponsoring | Sponsorship | Markenführung | Brand management | Sportmarketing | Sports marketing | Fußball | Football | Sport | Sports |
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