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Effective marketing communications : a skills and activity-based approach
Anderson, Alan H.; Kleiner, David - 1995
Persistent link: https://www.econbiz.de/10004312309
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Marketing communications : frameworks, theories and applications
Fill, Chris - 1995
Persistent link: https://www.econbiz.de/10004313326
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The handbook of strategic public relations & integrated communications
Caywood, Clarke L. (contributor) - 1997
Persistent link: https://www.econbiz.de/10004322970
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Modern marketing communications
Jefkins, Frank William - 1990
Persistent link: https://www.econbiz.de/10004112532
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Marketing communications : A behavioral approach to men, messages, and media
Crane, Edgar - 1966 - 2. print.
Persistent link: https://www.econbiz.de/10014370017
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Marketing through effective communication
Booth, Don - 1992
Persistent link: https://www.econbiz.de/10004141454
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Promotion management and marketing communications
Shimp, Terence A. - 1990 - 2. ed.
Persistent link: https://www.econbiz.de/10004090458
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Integrated marketing communications
Linton, Ian; Morley, Kevin - 1995
Persistent link: https://www.econbiz.de/10004571178