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Sustainability : a framework of typology based on efficiency and effectiveness
Meng, Jie - In: Journal of macromarketing : examining the interactions … 35 (2015) 1, pp. 84-98
Persistent link: https://www.econbiz.de/10010504585
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Aligning the sustainable supply cahin to green marketing needs : a case study
Brindley, Clare; Oxborrow, Lynn - In: Industrial marketing management : the international … 43 (2014) 1, pp. 45-55
Persistent link: https://www.econbiz.de/10010359377
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Marketing in the flourishing society megatrend
Varey, Richard J. - In: Journal of macromarketing : examining the interactions … 33 (2013) 4, pp. 354-368
Persistent link: https://www.econbiz.de/10010227822
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Macromarketing issues on the sidewalk : how "gleaners" and "disposers" (re)create a sustainable economy
Guillard, Valérie; Roux, Dominique - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 291-312
Persistent link: https://www.econbiz.de/10010402640
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Marketing and the new materialism
Scott, Kristin; Martin, Diane M.; Schouten, John W. - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 282-290
Persistent link: https://www.econbiz.de/10010402642
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Introduction to the special issue: Sustainability as megatrend I
McDonagh, Pierre; Prothero, Andrea - In: Journal of macromarketing : examining the interactions … 34 (2014) 3, pp. 248-252
Persistent link: https://www.econbiz.de/10010402645
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Building markets for clean technologies : controversies, environmental concerns and economic worth
Doganova, Liliana; Karnøe, Peter - In: Industrial marketing management : the international … 44 (2015), pp. 22-31
Persistent link: https://www.econbiz.de/10010481971