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The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert - In: Journal of macromarketing : examining the interactions … 36 (2016) 2, pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
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The times (and brands) are a changin' : a response to Gaski's commentary
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 391-396
Persistent link: https://www.econbiz.de/10011339722
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On "brand" : whether a semiotic marketing system or not
Gaski, John F. - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 387-390
Persistent link: https://www.econbiz.de/10011339723
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When the commons call "enough", does marketing have an answer?
Duffy, Sarah; Layton, Roger A.; Dwyer, Larry M. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 268-285
Persistent link: https://www.econbiz.de/10011750547