Narrow search
Showing 1 - 10 of 17
Cover Image
Creating the cautious consumer : marketing managerialism and bio-power in health consumption
Yngfalk, Carl; Yngfalk, Anna Fyrberg - In: Journal of macromarketing : examining the interactions … 35 (2015) 4, pp. 435-447
Persistent link: https://www.econbiz.de/10011413160
Cover Image
The unintended consequences of the countercultural movement of the 1960s : what’s marketing got to do with it?
Stinerock, Robert - In: Journal of macromarketing : examining the interactions … 36 (2016) 2, pp. 229-236
Persistent link: https://www.econbiz.de/10011497342
Cover Image
Exploring the shaping of markets through controversies : methodological propositions for macromarketing studies
Blanchet, Vivien; Depeyre, Colette - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 41-53
Persistent link: https://www.econbiz.de/10011452314
Cover Image
Investigating chrematistics in marketing systems : a research framework
Kadirov, Djavlonbek; Varey, Richard J.; Wolfenden, Sally - In: Journal of macromarketing : examining the interactions … 36 (2016) 1, pp. 54-67
Persistent link: https://www.econbiz.de/10011452315
Cover Image
Religion-related research in the journal of macromarketing, 1981-2014
Drenten, Jenna; McManus, Kristy - In: Journal of macromarketing : examining the interactions … 36 (2016) 4, pp. 377-387
Persistent link: https://www.econbiz.de/10011623702
Cover Image
Special issue: Religion and macromarketing
Benton, Raymond (ed.) - 2016
Persistent link: https://www.econbiz.de/10011623763
Cover Image
Sustainability : a framework of typology based on efficiency and effectiveness
Meng, Jie - In: Journal of macromarketing : examining the interactions … 35 (2015) 1, pp. 84-98
Persistent link: https://www.econbiz.de/10010504585
Cover Image
Diversity in marketing system assortments
Layton, Roger A.; Duan, Zhirong - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 320-333
Persistent link: https://www.econbiz.de/10011339732
Cover Image
When the commons call "enough", does marketing have an answer?
Duffy, Sarah; Layton, Roger A.; Dwyer, Larry M. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 268-285
Persistent link: https://www.econbiz.de/10011750547
Cover Image
Motherhood, marketization, and consumer vulnerability
Davies, Andrea; Dobscha, Susan; Geiger, Susi; … - In: Journal of macromarketing : examining the interactions … 30 (2010) 4, pp. 384-397
Persistent link: https://www.econbiz.de/10008758106