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Diversity in marketing system assortments
Layton, Roger A.; Duan, Zhirong - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 320-333
Persistent link: https://www.econbiz.de/10011339732
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Brands defined as semiotic marketing systems
Conejo, Francisco; Wooliscroft, Ben - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 287-301
Persistent link: https://www.econbiz.de/10011339736
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Developing markets? : understanding the role of markets and development at the intersection of macromarketing and Transformative Consumer Research (TCR)
Figueiredo, Bernardo; Chelekis, Jessica; … - In: Journal of macromarketing : examining the interactions … 35 (2015) 2, pp. 257-271
Persistent link: https://www.econbiz.de/10011286467
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When the commons call "enough", does marketing have an answer?
Duffy, Sarah; Layton, Roger A.; Dwyer, Larry M. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 268-285
Persistent link: https://www.econbiz.de/10011750547
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The Arizona market : a marketing systems perspective on pre- and post-war developments in Bosnia, with implications for sustainable peace and prosperity
Sredl, Katherine C.; Shultz, Clifford J.; Brečić, Ružica - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 300-316
Persistent link: https://www.econbiz.de/10011750564
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Marketing : the next 40,000 years
Shultz, Clifford J. - In: Journal of macromarketing : examining the interactions … 37 (2017) 3, pp. 328-330
Persistent link: https://www.econbiz.de/10011750625
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"Migrants are splendid types" : the "beautiful balts" megamarketing campaign to boost the reception of displaced persons in Australia after World War II
Krisjanous, Jayne; Kadirov, Djavlonbek - In: Journal of macromarketing : examining the interactions … 38 (2018) 4, pp. 425-440
Persistent link: https://www.econbiz.de/10011954421
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Marketing practices of rural micro and small businesses in Ghana the role of public policy
Blankson, Charles; Cowan, Kirsten; Darley, William K. - In: Journal of macromarketing : examining the interactions … 38 (2018) 1, pp. 29-56
Persistent link: https://www.econbiz.de/10011922745
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Special issue: Marketing and information technology
In: Journal of macromarketing : examining the interactions … 28 (2008) 4, pp. 318-412
Persistent link: https://www.econbiz.de/10003785925
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Motherhood, marketization, and consumer vulnerability
Davies, Andrea; Dobscha, Susan; Geiger, Susi; … - In: Journal of macromarketing : examining the interactions … 30 (2010) 4, pp. 384-397
Persistent link: https://www.econbiz.de/10008758106