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Auf kleiner Zahl basierende Umfrageergebnisse und ihre Aussagekraft
Stroschein, Fritz-Reinhard - 1986
Persistent link: https://www.econbiz.de/10000705112
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Multimedia in der Marktforschung
Zou, Bo - 1999
Persistent link: https://www.econbiz.de/10000679770
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Die Befragungstaktik in der demoskopischen Marktforschung
Stroschein, Fritz-Reinhard - 1962
Persistent link: https://www.econbiz.de/10000155609
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Interviewpartner Computer quo vadis?
Jeck-Schlottmann, Gabi - In: Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …, (pp. 29-46). 1994
Persistent link: https://www.econbiz.de/10001288179
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Hard versus soft laddering : implications for appropriate use
Botschen, Günther - In: New developments and approaches in consumer behavior …, (pp. 321-339). 1998
Persistent link: https://www.econbiz.de/10001299786
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The impact of telephone notification strategies on response to an industrial mail survey
Jobber, David - In: International journal of research in marketing : IJRM ; … 2 (1985) 4, pp. 291-296
Persistent link: https://www.econbiz.de/10001041176
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Stimulating responses to mailed questionnaires : an experimental study
Kindra, Gurprit S. - In: International journal of research in marketing : IJRM ; … 2 (1985) 3, pp. 219-226
Persistent link: https://www.econbiz.de/10001041180
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A note on the use of survey research firms to enable empirical data collection
Schoenherr, Tobias; Ellram, Lisa M.; Tate, Wendy L. - In: Journal of business logistics : JBL 36 (2015) 3, pp. 288-300
Persistent link: https://www.econbiz.de/10011482443
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Focus groups
Kandola, Binna - In: Management research challenge : selected readings, (pp. 20-36). 2014
Persistent link: https://www.econbiz.de/10011505900
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A multi-group analysis of online survey respondent data quality : comparing a regular USA consumer panel to MTurk samples
Smith, Scott M.; Roster, Catherine A.; Golden, Linda L.; … - In: Journal of business research : JBR 69 (2016) 8, pp. 3139-3148
Persistent link: https://www.econbiz.de/10011507956