Yachting tourism is an emerging industry in coastal regions, particularly in the Mediterranean countries. The rising success of yachting tourism induces a significant boom in its relevant business segments. As a type of leisure tourism, yachting tourism plays a big role in an experience economy,...

The purpose of the study is to present the conceptual framework for encouraging sustainable behavior among consumers. To propose this framework, an extensive review of marketing and sustainability literature was conducted. Based on a sustainable marketing framework and a stakeholder orientation,...

The starting point consists in considering city as common good as a whole characterized by a number of physical and social local resources that are not reproducible ones. Remembering that the mission of the modern town planners, from the Athena Chart 1931, is the wellbeing of the inhabitants....