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Culturally customizing websites for US Hispanic online consumers
Singh, Nitish; Baack, Daniel W.; Pereira, Arun; Baack, … - In: Journal of advertising research 48 (2008) 2, pp. 224-234
Persistent link: https://www.econbiz.de/10003742666
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Consumer responses to preference elicitation processes in destination recommendation systems
Gretzel, Ulrike - 2004
Persistent link: https://www.econbiz.de/10003946439
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Knowledge-base and online self-service
Hsu, Sonya H. Y.; Balasubramanian, Siva Kumar; Thakur, … - In: Journal of electronic commerce research : JECR 12 (2011) 2, pp. 133-151
Persistent link: https://www.econbiz.de/10009299530
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Intercultural consumer classifications in e-commerce
Bauer, Hans H.; Neumann, Marcus M.; Huber, Frank - In: Classification - the ubiquitous challenge : proceedings …, (pp. 561-568). 2005
Persistent link: https://www.econbiz.de/10003569653
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Does sustainability matter? : a structural equation model for cross-border online purchasing behaviour
Schleiden, Vera; Neiberger, Cordula - In: The international review of retail, distribution and … 30 (2020) 1, pp. 46-67
Persistent link: https://www.econbiz.de/10012209754
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Consumer choice determinants of online intermediary tourism platforms
Wąsowicz-Zaborek, Elżbieta - In: International journal of management and economics 58 (2022) 2, pp. 161-178
The article investigates determinants of usage intention (IU) of online travel agencies' (OTAs) services by consumers and their propensity for word-of-mouth (WOM). The determinants represent two groups of factors: (1) items reflecting the perceived quality of OTAs' platforms (PQ) and (2) those...
Persistent link: https://www.econbiz.de/10013471290
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An empirical investigation into information search behaviour of Indian consumers
Malik, Anuradha - In: International journal of internet marketing and … 18 (2023) 4, pp. 429-449
Persistent link: https://www.econbiz.de/10014318365
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Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar; Butaney, Gul; Sekhon, Harjit; … - In: Journal of strategic marketing 22 (2014) 6, pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
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Building loyalty in e-commerce : does consumer income matter?
Ferreira, Viviane Moura Rocha; Parente, Juracy; … - In: International journal of business and systems research … 14 (2020) 1, pp. 74-94
Persistent link: https://www.econbiz.de/10012168745
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The use of technology acceptance model to explain brand attitude and loyalty intention in e-commerce : the gamification case
Sari, Nadia Nila - In: ASEAN marketing journal : Association of Southeast … 14 (2022) 1, pp. 72-96
Manuscript type: Research Article Research Aims: This paper analyzes the role of the Technology Acceptance Model (TAM), perceived enjoyment, perceived social influence, consumer intention to engage, and brand loyalty in the context of gamification in e-commerce. Design/methodology/approach:...
Persistent link: https://www.econbiz.de/10014335617