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Crafting experiential value via smartphone apps channel
Sajad Rezaei; Naser Valaei - In: Marketing intelligence & planning 35 (2017) 5, pp. 688-702
Persistent link: https://www.econbiz.de/10011774662
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Creating brand love for payment apps through emotions
Kumar, Sushant; Prashar, Sanjeev; Shah, Arunima - In: Marketing intelligence & planning 41 (2023) 3, pp. 279-292
Persistent link: https://www.econbiz.de/10014312975
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Post-purchase behaviour triggers in branded mobile shopping apps
Dobre, Costinel; Milovan, Anca-Maria; Preda, Gheorghe; … - In: Marketing intelligence & planning 41 (2023) 3, pp. 344-359
Persistent link: https://www.econbiz.de/10014313004
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Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen - In: Marketing intelligence & planning 41 (2023) 4, pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
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Investigating retailing customers' adoption of augmented reality apps : integrating the unified theory of acceptance and use of technology (UTAUT2) and task-technology fit (TTF)
Khashan, Mohamed A.; Elsotouhy, Mohamed M.; Alasker, … - In: Marketing intelligence & planning 41 (2023) 5, pp. 613-629
Persistent link: https://www.econbiz.de/10014313072
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Mobile wallets adoption : pre- and post-adoption dynamics of mobile wallets usage
Jaiswal, Deepak; Kaushal, Vikrant; Mohan, Ashutosh; … - In: Marketing intelligence & planning 40 (2022) 5, pp. 573-588
Persistent link: https://www.econbiz.de/10013393500
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Exploring the privacy concerns of smartphone app users : a qualitative approach
Maseeh, Haroon Iqbal; Nahar, Shamsun; Jebarajakirthy, … - In: Marketing intelligence & planning 41 (2023) 7, pp. 945-969
Persistent link: https://www.econbiz.de/10014381226