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Marketing : an introd. text
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ECONIS (ZBW)
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1
The role of research in
marketing
management
Roberts, Harry V.
-
2009
Persistent link: https://www.econbiz.de/10003794189
Saved in:
2
Evolution of the
marketing
organization : new forms for turbulent environments
Achrol, Ravi S.
-
2008
Persistent link: https://www.econbiz.de/10003798281
Saved in:
3
Dysfunctional behavior and management control : an empirical study of
marketing
managers
Jaworski, Bernard J.
;
Young, S. Mark
-
2009
Persistent link: https://www.econbiz.de/10003836623
Saved in:
4
Should
marketing
be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley
;
Homburg, Christian
;
Workman, John P.
-
2009
Persistent link: https://www.econbiz.de/10003836642
Saved in:
5
Differential effects of the primary forms of cross functional integration on product development cycle time
Sherman, J. Daniel
;
Souder, William E.
;
Jenssen, Svenn A.
-
2009
Persistent link: https://www.econbiz.de/10003836656
Saved in:
6
Managing
marketing
implementation
Bonoma, Thomas V.
;
Crittenden, Victoria Lynn
-
2009
Persistent link: https://www.econbiz.de/10003836664
Saved in:
7
Marketing
productivity,
marketing
audits, and systems for
marketing
performance assessment : integrating multiple perspectives
Morgan, Neil A.
;
Clark, Bruce H.
;
Gooner, Rich
-
2009
Persistent link: https://www.econbiz.de/10003836713
Saved in:
8
Return on
marketing
: using customer equity to focus
marketing
strategy
Rust, Roland T.
;
Lemon, Katherine N.
;
Zeithaml, Valerie A.
-
2009
Persistent link: https://www.econbiz.de/10003836717
Saved in:
9
Measurement of return on
marketing
investment : a conceptual framework and the future of
marketing
metrics
Seggie, Steven H.
;
Cavusgil, Erin
;
Phelan, Steven E.
-
2009
Persistent link: https://www.econbiz.de/10003836721
Saved in:
10
Requirements for successful
marketing
alliances
Rich, Michael K.
-
2009
Persistent link: https://www.econbiz.de/10003836999
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