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This article studies the implications of experience curves and brand loyalty for optimal dynamic pricing policy. In a continuous time model, we synthesize several results from the literature on open loop equilibria. Specifically, we show that prices should decrease over time for high discount...
Persistent link: https://www.econbiz.de/10009203675
We examine, in a strategic setting, the broad issue of how retail channel structures--retail monopoly versus retail duopoly--impact a manufacturer's optimal new product design, both in terms of engineering design specifications as well as manufacturer and retailer profits. Our strategic...
Persistent link: https://www.econbiz.de/10009203733
A low-cost incumbent may limit price to informatively signal her cost to an uncertain potential entrant, and therefore deter entry. We enrich this model by investigating the strategic pricing behavior of the incumbent when she operates in multiple markets. We demonstrate that the low-cost...
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communication among marketing, engineering, and manufacturing. This paper examines communication patterns for two matched product …. Our data suggest that QFD enhances communication levels within the core team (marketing, engineering, manufacturing). QFD …
Persistent link: https://www.econbiz.de/10009203815