Parvatiyar, Atul (ed.); Sisodia, Rajendra (ed.); … - 2019 - 1st ed.
A volume of essays on advances in marketing from leading global marketing scholars. … Jagdish Sheth -- Preface -- PART I: Rethinking and Re-envisioning Marketing -- Chapter 1: Reimagine Marketing -- Chapter 2 …: Daring to Understand and Change Thinking -- Chapter 3: Envisioning Marketing Advances in an Era of Disruptions: A Bottom …
