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~institution:"American Marketing Association"
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American Marketing Association
Springer Fachmedien Wiesbaden
448
OECD
364
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237
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74
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54
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Marketing theory and applications
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1
Journal of marketing
American Marketing Association
-
Thousand Oaks, CA : Sage Publishing
;
früher: Chicago, Ill.
;
…
-
1.1936/37 -
Persistent link: https://www.econbiz.de/10000356867
Saved in:
2
Journal of marketing research : JMR
American Marketing Association
-
1964-: Thousand Oaks, CA : SAGE Publishing
;
1964-2018: …
-
1.1964 -
Persistent link: https://www.econbiz.de/10000356868
Saved in:
3
Marketing to an aging population : selected readings
Schewe, Charles D.
(
contributor
); …
-
1990
-
2. ed
Persistent link: https://www.econbiz.de/10000837247
Saved in:
4
The focus group research handbook
Edmunds, Holly
-
1999
Persistent link: https://www.econbiz.de/10000664238
Saved in:
5
The brand marketing book : creating, managing, and extending the value of your brand
Marconi, Joe
-
2000
The right name is a good way to start -- Building equity in your brand -- Building brand loyalty -- When a brand gets into trouble -- Brand "personality" and extension positioning : a brand marketing casebook -- A crash course in brand marketing -- Brand marketing : today and tomorrow
Persistent link: https://www.econbiz.de/10011479614
Saved in:
6
Journal of international marketing
American Marketing Association
-
Chicago, Ill. : Assoc.
-
1.1993 -
Persistent link: https://www.econbiz.de/10004291676
Saved in:
7
Journal of marketing
American Marketing Association
-
Chicago, Ill. : Publications Group of the American …
-
1.1936/37 -
Persistent link: https://www.econbiz.de/10004138782
Saved in:
8
Readings in managing the marketing research function
Adler, Lee
(
contributor
);
Mayer, Charles S.
(
contributor
)
-
1980
Persistent link: https://www.econbiz.de/10004491616
Saved in:
9
1999 AMA Winter Educators' Conference
Menon, Anil
(
contributor
)
-
Winter Educators' Conference <1999, St. Petersburg, Fla.>
-
1999
Persistent link: https://www.econbiz.de/10004570146
Saved in:
10
1998 AMA Winter Educators' Conference
Grewal, Dhruv
(
contributor
)
-
Winter Educators' Conference <1998, Austin, Tex.>
-
1998
Persistent link: https://www.econbiz.de/10004594725
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