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The Psychology Behind Design : A Marketing Perspective
Lee, Jeongmin; Chu, Wujin; Baumann, Chris - 2024
activities in both design and marketing can be better understood through the lens of design psychology, promoting better …
Persistent link: https://www.econbiz.de/10014577564
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Motivationstheoretische Ansätze im Marketing : ein Beitrag zur Analyse psychologischer Konstrukte in der Ökonomik
Norden, Rainer - 1990
Persistent link: https://www.econbiz.de/10008904082
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Ernest Dichter and motivation research : new perspectives on the making of post-war consumer culture ; [papers and discussions at the First International Conference on Ernest Dicht...
Schwarzkopf, Stefan (ed.); Gries, Rainer (contributor);  … - 2010 - 1. publ.
address questions of the transatlantic transfer of the cultures and institutions of consumption and marketing"-- …
Persistent link: https://www.econbiz.de/10008651345
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Marketing as social behavior : a general systems theory
Sirgy, M. Joseph - 1984
Persistent link: https://www.econbiz.de/10000583770
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Psychology & marketing
Hoboken, NJ : Wiley Blackwell; 1984,1-2: New York, NY : …; … - 1.1984 -
Persistent link: https://www.econbiz.de/10000432808
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Psychologie im Marketing
Palupski, Rainer - 1999 - Als Ms. gedr.
Persistent link: https://www.econbiz.de/10000683441
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Psychology & marketing
New York, NY : Wiley Interscience; [Erscheinungsort …; … - 1.1984 -
Persistent link: https://www.econbiz.de/10001513704
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Marketing as social behavior : a general systems theory
Sirgy, Mack Joseph - 1984
Persistent link: https://www.econbiz.de/10004789352
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Psychology & marketing
New York, NY : Wiley; 1984,1-2: New York, NY : Van … - 1.1984 -
Persistent link: https://www.econbiz.de/10008336022
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Consumption puzzles : a psychological approach
Pemberton, James - 1991
Persistent link: https://www.econbiz.de/10000827176