follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

This work assesses innovation diffusion models and their application in marketing management. Its two principal aims …

Im Marketing konkurrieren eine Reihe von Theorien um Aufmerksamkeit, Unterstützung durch akademische Forschung und … und Soziologie. Alles in allem ist die Marketing-Forschung stark zersplittert. Die vorliegende Arbeit behandelt die … für das Marketing relevanten Eigenschaften der Marktprozesstheorie werden vorgestellt. In der zweiten Hälfte der Arbeit …

Word-Of-Mouth (WOM) has long been considered to be one of the most important marketing tools. The Internet has created …

Examines the role and importance of customer-contact personnel in the marketing of a bank's financial services and the … personal selling of services and their role and importance in the marketing of the bank's financial services. The results were …