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Retailer promotion pass-through : a measure, its magnitude, and its determinants
Ailawadi, Kusum L.; Harlam, Bari A. - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 782-791
Persistent link: https://www.econbiz.de/10003885072
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Sales promotion
Gedenk, Karen; Neslin, Scott A.; Ailawadi, Kusum L. - In: Retailing in the 21st century : current and future trends, (pp. 393-407). 2010
Persistent link: https://www.econbiz.de/10003938774
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Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.; Gedenk, Karen; Lutzky, Christian; … - In: Journal of marketing research : JMR 44 (2007) 3, pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
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Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.; Gedenk, Karen; Langer, Tobias; Ma, Yu; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
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Sales promotions
Ailawadi, Kusum L.; Gupta, Sunil - In: The history of marketing science, (pp. 463-497). 2014
Persistent link: https://www.econbiz.de/10010415796
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Innovations in retail pricing and promotions
Grewal, Dhruv; Ailawadi, Kusum L.; Gauri, Dinesh; Hall, … - In: Journal of retailing 87 (2011), pp. 43-52
Persistent link: https://www.econbiz.de/10009269263
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Pursuing the value-conscious consumer: store brands versus national brand promotions
Ailawadi, Kusum L.; Neslin, Scott A.; Gedenk, Karen - In: A reader in marketing communications, (pp. 79-113). 2005
Persistent link: https://www.econbiz.de/10003292723
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Sales promotion
Gedenk, Karen; Neslin, Scott A.; Ailawadi, Kusum L. - In: Retailing in the 21st century : current and future trends, (pp. 345-359). 2006
Persistent link: https://www.econbiz.de/10003146748