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Promoting a reputation for quality
Hauser, Daniel - 2016
Persistent link: https://www.econbiz.de/10011565950
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An empirical analysis of the impact of cross-channel promotions in multi-channel grocery retailing
Breugelmans, Els; Campo, Katia; He, Huiying - 2014
Persistent link: https://www.econbiz.de/10011291037
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The more the better? : Arousing merchandising concepts and in-store buying behavior
Gröppel-Klein, Andrea; Baun, Dorothea - 2002
Persistent link: https://www.econbiz.de/10001684616
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Probleme und Möglichkeiten zur Bestimmung der Promotioneffizienz bei konsumentengerichteten Promotions
Wilhelm, Anette (contributor) - 2004
Persistent link: https://www.econbiz.de/10002114706
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Advertising, promotion, and the competitive advantage of interwar UK department stores
Scott, Peter; Walker, James T. - 2008
Persistent link: https://www.econbiz.de/10009749591
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The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.; Galak, Jeff - 2010
Persistent link: https://www.econbiz.de/10008798231
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Alternatives to discounts: what value is attached to sales promotions in the automotive sector? : a methodical approach to avoiding the discount spiral
Bauer, Hans H.; Görtz, Gunnar; Exler, Stefanie - 2007
Persistent link: https://www.econbiz.de/10003516871
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Effective sales promotion
Bauer, Hans H.; Görtz, Gunnar; Haber, Tobias E. - 2007
Persistent link: https://www.econbiz.de/10003516872