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Beispielhafte Verkaufsförderun...
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Theory
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Kind, Hans Jarle
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Gabler Edition Wissenschaft
6
European journal of operational research : EJOR
5
Journal of business research : JBR
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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4
Journal of retailing and consumer services
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Quantitative marketing and economics : QME
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American journal of agricultural economics
3
International journal of production economics
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International journal of industrial organization
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Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
2
SFB 649 discussion paper
2
4OR : a quarterly journal of operations research
1
Agribusiness : an internat. journal
1
Agricultural economics
1
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Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
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CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
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Decision sciences : DS
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ECONIS (ZBW)
208
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1
Measuring the impact of promotion on weekly market shares
Franses, Philip Hans
;
Lucas, André
-
1996
Persistent link: https://www.econbiz.de/10000952467
Saved in:
2
Why do stores double coupons?
Allen, Beth Elaine
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000813069
Saved in:
3
Advertising and promotion management
Rossiter, John R.
;
Percy, Larry
-
1987
Persistent link: https://www.econbiz.de/10000782620
Saved in:
4
Die Absatzeffekte von Verkaufsförderung im Lebensmitteleinzelhandel
Schäfer, Ralf
-
1997
Persistent link: https://www.econbiz.de/10000628118
Saved in:
5
Promotion. A behavioral view
Boyd, Harper White
;
Levy, Sidney Jay
-
1967
Persistent link: https://www.econbiz.de/10000577812
Saved in:
6
Skill development and promotion tournament : case of managers in accounting and marketing sales at large US firms
Kato, Takao
-
1999
Persistent link: https://www.econbiz.de/10001396868
Saved in:
7
Profitability of incremental expenditure on fibre promotion
Hill, D. J.
- In:
The Australian journal of agricultural economics
40
(
1996
)
3
,
pp. 151-174
Persistent link: https://www.econbiz.de/10001223952
Saved in:
8
Slotting allowances and the market for new products
Sullivan, Mary W.
- In:
The journal of law & economics
40
(
1997
)
2
,
pp. 461-493
Persistent link: https://www.econbiz.de/10001229242
Saved in:
9
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
10
The strategic role of exchange promotions
Desai, Preyas S.
;
Purohit, Devavrat
;
Zhou, Bo
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
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