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Marketing, sales promotion, and advertising
Nolan, Carroll Anthony - 1965 - 7th ed
Persistent link: https://www.econbiz.de/10000541597
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Do unit sales predict car sales?
Martens, Joann E. - 1985
Persistent link: https://www.econbiz.de/10000082839
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The retailers : a study in successful marketing and promotion
Ornstien, Edwin J. - 1976
Persistent link: https://www.econbiz.de/10000042192
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Distribution of gains from research and promotion in multi-stage production systems : further results
Chung, Chanjin; Kaiser, Harry M. - 1998
Persistent link: https://www.econbiz.de/10000168083
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The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.; Gupta, Sunil; Lehmann, Donald R. - 1996
Persistent link: https://www.econbiz.de/10000959103
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The impact of marketing policy on promotional price elasticities and baseline sales
Zenor, Michael J.; Bronnenberg, Bart J.; McAlister, Leigh - 1998
Persistent link: https://www.econbiz.de/10000986728
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Cooperative advertising models of trade promotion in channels of distribution
Blair, Charles; Cao, Zhenzong; Monahan, George E. - 1998
Persistent link: https://www.econbiz.de/10000994546
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Why do stores double coupons?
Allen, Beth Elaine - 1991 - Rev
Persistent link: https://www.econbiz.de/10000813069