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Taming the blame game : using promotion programs to counter product-harm crises

Xie, Yi; Keh, Hean Tat - In: Journal of advertising : official publication of the … 45 (2016) 2, pp. 211-226

Persistent link: https://www.econbiz.de/10011486887

Understanding the role of regulatory focus in e-tailing activities

Das, Gopal - In: The journal of services marketing 30 (2016) 2, pp. 212-222

Persistent link: https://www.econbiz.de/10011487068

In-store promotional mix and the effects on female consumer buying decisions in relation to cosmetic products

Yang, Dong-Jenn; Lee, C. W. - In: International journal of management, economics and … 5 (2016) 2, pp. 35-56

This study was conducted to ascertain the relationship between the females' in-store purchasing decision process and the promotional mix. Two cosmetic salesmen groups were interviewed by using focus group interview technique to understand females' buying decision process with in-store...

Persistent link: https://www.econbiz.de/10011503554

Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades

Mao, Wen - In: Journal of retailing 92 (2016) 2, pp. 173-184

Persistent link: https://www.econbiz.de/10011505004

Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets

Osuna, Ignacio; González, Jorge; Capizzani, Mario - In: Journal of retailing 92 (2016) 2, pp. 236-251

Persistent link: https://www.econbiz.de/10011505039

Special issue: Gaming

Seo, Yuri (ed.); Buchanan-Oliver, Margo (ed.); … - 2015

Persistent link: https://www.econbiz.de/10011508906

Promoting products through volume discount : evidence from Malaysia

Iranmanesh, Mohammad; Jayaraman, K.; Imrie, Brian Charles; … - In: Journal of promotion management : JPM 22 (2016) 1, pp. 71-88

Persistent link: https://www.econbiz.de/10011522041

Harm in price promotions : when coupons elicit reactance

Trump, Rebecca K. - In: The journal of consumer marketing 33 (2016) 4, pp. 302-310

Persistent link: https://www.econbiz.de/10011523250

Will they return? : Getting private label consumers to come back : price, promotion, and new product effects

Abril Barrie, Carmen; Sanchez, Joaquin - In: Journal of retailing and consumer services 31 (2016), pp. 109-116

Persistent link: https://www.econbiz.de/10011528544

Dynamic pricing with "BOGO" promotion in revenue management

Kim, Kyoung-Kuk; Lee, Chi-Guhn; Park, Sunggyun - In: International journal of production research 54 (2016) 17/18, pp. 5283-5302

Persistent link: https://www.econbiz.de/10011530205