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~type_genre:"Working Paper"
~person:"Deutsch, Wilhelm"
~person:"Bauer, Hans H."
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Deutsch, Wilhelm
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Arbeitspapier / Institut für Marketing, Universität Mannheim
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ECONIS (ZBW)
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Alternatives to discounts: what value is attached to sales promotions in the automotive sector? : a methodical approach to avoiding the discount spiral
Bauer, Hans H.
;
Görtz, Gunnar
;
Exler, Stefanie
-
2007
Persistent link: https://www.econbiz.de/10003516871
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Effective sales promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
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2007
Persistent link: https://www.econbiz.de/10003516872
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3
Das Modell-System von RAO/THOMAS als Entscheidungshilfe für Sonderpreis-Aktions-Entscheidungen von Markenartikelherstellern
Deutsch, Wilhelm
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1981
Persistent link: https://www.econbiz.de/10013416041
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Der Informationsbedarf im Bereich Verkaufsförderungswirkungen : Ergebnisse e. Umfrage bei Industrie-, Handels- u. Beratungsunternehmen
Deutsch, Wilhelm
-
1982
Persistent link: https://www.econbiz.de/10013416048
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