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Cross-cultural examination of the effects of promotional framing on consumers' responses : a comparison of China and Pakistan
Zeng, Hui; Hao, Liaogang - In: International business review : the official journal of … 25 (2016) 5, pp. 1020-1029
Persistent link: https://www.econbiz.de/10011545055
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The negotiator's power as enabler and cultural distance as inhibitor in the international alliance formation
Malik, Tariq H.; Yazar, Orhan H. - In: International business review : the official journal of … 25 (2016) 5, pp. 1043-1052
Persistent link: https://www.econbiz.de/10011545657
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The effects of impression management on coupon redemption across cultures
Kim, Claire Heeryung; Yi, Youjae - In: Psychology & marketing 33 (2016) 7, pp. 573-583
Persistent link: https://www.econbiz.de/10011508457
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Geographic, cultural, and psychic distance to foreign markets in the context of small and new ventures
Ojala, Arto - In: International business review : the official journal of … 24 (2015) 5, pp. 825-835
Persistent link: https://www.econbiz.de/10011372705
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Understanding the formation of psychic distance perceptions : are country-level or individual-level factors more important?
Ambos, Bjoern; Leicht-Deobald, Ulrich; Leinemann, Alexander - In: International business review : the official journal of … 28 (2019) 4, pp. 660-671
Persistent link: https://www.econbiz.de/10012101892
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Rapid internationalization of emerging market firms : the role of geographic diversity and added cultural distance
Jain, Naveen Kumar; Pangarkar, Nitin; Yuan, Lin; Kumar, … - In: International business review : the official journal of … 28 (2019) 6, pp. 1-10
Persistent link: https://www.econbiz.de/10012110396
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Cross-cultural perceptions of onshore guided tours : a qualitative approach based on eWOM
Buyova, Daniela; Sanz Blas, Silvia; Cervera-Taulet, Amparo - In: Psychology & marketing 33 (2016) 12, pp. 1054-1061
Persistent link: https://www.econbiz.de/10011627270
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To choose (not) to eat healthy : social norms, self-affirmation, and food choice
Ivanic, Aarti S. - In: Psychology & marketing 33 (2016) 8, pp. 595-607
Persistent link: https://www.econbiz.de/10011534712
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Impact of culture on marketing of health services : elekta in Brazil
Fregidou-Malama, Maria; Hyder, Akmal S. - In: International business review : the official journal of … 24 (2015) 3, pp. 530-540
Persistent link: https://www.econbiz.de/10011279679
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Stock payment and the effects of institutional and cultural differences : a study of shareholder value creation in cross-border M&As
Cho, Hyejin; Anh, He Soung - In: International business review : the official journal of … 26 (2017) 3, pp. 461-475
Persistent link: https://www.econbiz.de/10011712221