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Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries

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Cross-cultural research in international marketing : clearing up some of the confusion

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Global marketing and advertising : understanding cultural paradoxes

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The paradoxes in global marketing communications -- The global local paradox in global branding -- Culture -- Dimensions of culture -- Values and marketing -- Culture and consumer behavior -- Advertising and the media -- Value paradoxes in advertising appeals -- Executional style and culture --...