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Die Autorin, Wirtschaftsredakteurin eines bekannten Nachrichtenmagazins, informiert gut verständlich und spannend über Strategien und Tricks der Werbeindustrie in bekannten und neuen Medien. Lag der Akzent der Warnungen in den herkömmlichen Elternratgebern eher auf dem Einfluß des...
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We use heterogeneity in the timing of television's introduction to different local markets to identify the effect of preschool television exposure on standardized test scores later in life. Our preferred point estimate indicates that an additional year of preschool television exposure raises...
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Advertising to Children stimulates and informs the debate on the ethics and effectiveness of marketing to children. The research tackles a wide range of issues including smoking and alcohol consumption
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