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Die Planung antizyklischer Konsumgüterwerbung in der Rezession
Glauz, Dietmar - 1973
Persistent link: https://www.econbiz.de/10000042227
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Demand models with price endogeneity and advertising
Nagel, Christoph (contributor) - 2010
Persistent link: https://www.econbiz.de/10008825028
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Globalising everyday consumption in India : history and ethnography
Sinha, Bhaswati (ed.); Donner, Henrike (ed.) - 2020
"Through in-depth analysis of advertisements, politics and group-based practices, this book analyses the complex local, regional, and national historical developments related to the making of the Indian consumer across a century of global involvement. In assessing the nationalist discourse,...
Persistent link: https://www.econbiz.de/10012520740
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Zur Soziologie der Konsumwerbung
Dolberg, Ingwalt - 1981
Persistent link: https://www.econbiz.de/10000119311
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Globalisation and advertising in emerging economies : Brazil, Russia, India and China
Ciochetto, Lynne - 2011 - 1. publ.
Persistent link: https://www.econbiz.de/10008648448
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Zur Begrenzung der Offensivwerbung
Merk, Gerhard - 1977
Persistent link: https://www.econbiz.de/10000065635
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FMCG advertising : the home of branding
Broadbent, Tim - In: The advertising handbook, (pp. 162-173). 2009
Persistent link: https://www.econbiz.de/10003851914
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On advertising durability and product durability
Goel, Rajeev K. - In: Applied economics letters 14 (2007) 1/3, pp. 21-25
Persistent link: https://www.econbiz.de/10003448314
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The effect of terminologies on attitudes toward advertisements and brands : consumer product knowledge as a moderator
Chuang, Shih-chieh; Tsai, Chia-ching; Cheng, Yin-hui; … - In: Journal of business and psychology 24 (2009) 4, pp. 485-491
Persistent link: https://www.econbiz.de/10003934773