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Customer confusion in service to business markets : foundations and first empirical results
Lakotta, Jan; Jacob, Frank - 2008
Persistent link: https://www.econbiz.de/10004257915
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Essentials of services marketing
Hoffman, Kenneth Douglas; Bateson, John E. G. - 1997
Persistent link: https://www.econbiz.de/10004327846
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Kundupplevd kvalitet i tjänsteverksamheter : en analys och kritik av den företagsekonomiska dialogen
Lindquist, Hans; Persson, Jan E. - 1997
Persistent link: https://www.econbiz.de/10004328995
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The service profit chain : how leading companies link profit and growth to loyalty, satisfaction, and value
Heskett, James L.; Sasser, William Earl; Schlesinger, … - 1997
Persistent link: https://www.econbiz.de/10004332225
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Handbuch Dienstleistungs-Marketing
Meyer, Anton (contributor)
Persistent link: https://www.econbiz.de/10004332253
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Contemporary services marketing management : a reader
Gabbott, Mark (contributor) - 1997
Persistent link: https://www.econbiz.de/10004336054
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The marketing of services : a total approach to achieving competitive advantage
Irons, Ken - 1997
Persistent link: https://www.econbiz.de/10004337395
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Special issue: Service marketing
Bitner, Mary Jo (contributor)
Persistent link: https://www.econbiz.de/10004338155
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Perspektiven des Dienstleistungsmarketing : Ansatzpunkte für Forschung und Praxis
Engelhardt, Werner Hans (contributor) - 1998
Persistent link: https://www.econbiz.de/10004342901