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Factory-Outlet-Center: Discount oder Disney? Eine explorative Analyse der Auswirkungen von Erlebnismarketing auf die Attraktivität von Factory-Outlet-Centern

Gildemeister, Celine C.; Mehn, Audrey; Perret, Jens K. - 2021

The presented study analyzes the effects of experience marketing on the attractiveness of German factory-outlet-centers (FOC). Due to a changing competitive landscape and societal value changes, the retail sector has to find new ways to remain attractive for consumers, one of this is the use of...

Persistent link: https://www.econbiz.de/10014565205

Einfluss des Marketingmix auf die Bewertung von Einzelhandelsimmobilien

Kammermeier, Elisabeth - In: Rating von Einzelhandelsimmobilien : Qualität, …, (pp. 139-156). 2008

Persistent link: https://www.econbiz.de/10003775975

Event-Marketing im Shopping-Center

Stoffel, Marcel - In: Shopping-Center-Handbuch : Development, Management, …, (pp. 821-826). 2009

Persistent link: https://www.econbiz.de/10008702487

The evolving concept of retail attractiveness: what makes retail agglomerations attractive when customers shop at them?

Teller, Christoph; Reutterer, Thomas - In: Journal of retailing and consumer services 15 (2008) 3, pp. 127-143

Persistent link: https://www.econbiz.de/10003699339

Shopping mall management and entertainment experience: a cross-regional investigation

Tsai, Shu-pei - In: The service industries journal 30 (2010) 3/4, pp. 321-337

Persistent link: https://www.econbiz.de/10003980713

Lifestyle retail internet marketing: how does it meet consumer needs

Davis, Katie; Misener, Jenna; Tran, Jennifer; … - In: International journal of electronic marketing and … 3 (2010) 2, pp. 156-173

Persistent link: https://www.econbiz.de/10003985495

Mall shopping motives and activities : a multimethod approach

Farrag, Dalia A.; El Sayed, Ismail M.; Belk, Russell W. - In: Journal of international consumer marketing 22 (2010) 2, pp. 95-115

Persistent link: https://www.econbiz.de/10003986191

Entertainment events in shopping malls : profiling passive and active participation behaviors

Sit, Jason Kokho; Birch, Dawn - In: Journal of consumer behaviour : an international … 13 (2014) 6, pp. 383-392

Persistent link: https://www.econbiz.de/10010469825

Determinants of shopping experience : exploring the mall shoppers of national capital region (NCR) in India

Singh, Harvinder; Sahay, Vinita - In: International journal of retail & distribution management 40 (2012) 3, pp. 235-248

Persistent link: https://www.econbiz.de/10009519714

Flagship shopping centres

Dennis, Charles - In: Flagship marketing : concepts and places, (pp. 74-90). 2008

Persistent link: https://www.econbiz.de/10003827358