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What goes around comes around : the impact of marketing alliances on firm risk and the moderating role of network density
Thomaz, Felipe; Swaminathan, Vanitha - In: Journal of marketing 79 (2015) 5, pp. 63-79
Persistent link: https://www.econbiz.de/10011372421
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R2M Index 1.0 : assessing the practical relevance of academic marketing articles
Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41
Persistent link: https://www.econbiz.de/10012608656
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Towards a socialist marketing concept : the case of Romania
Naor, Jacob - In: Journal of marketing 50 (1986) 1, pp. 28-39
Persistent link: https://www.econbiz.de/10001008471
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The index of consumer sentiment toward marketing
Gaski, John F. - In: Journal of marketing 50 (1986) 3, pp. 71-81
Persistent link: https://www.econbiz.de/10001011991
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The marketing concept : what it is and what it is not
Houston, Franklin S. - In: Journal of marketing 50 (1986) 2, pp. 81-87
Persistent link: https://www.econbiz.de/10001011997
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Distributor power versus manufacturer power : the customer role
Butaney, Gul - In: Journal of marketing 52 (1988) 1, pp. 52-63
Persistent link: https://www.econbiz.de/10001051415
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Would you want your granddaughter to marry a Taiwanese marketing man?
Farmer, Richard N. - In: Journal of marketing 51 (1987) 4, pp. 111-116
Persistent link: https://www.econbiz.de/10001052717
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Evaluating and improving argument-centered works in marketing
Skipper, Robert - In: Journal of marketing 51 (1987) 4, pp. 60-75
Persistent link: https://www.econbiz.de/10001052729
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The marketing budgeting process : marketing management implications
Piercy, Nigel - In: Journal of marketing 51 (1987) 4, pp. 45-59
Persistent link: https://www.econbiz.de/10001052833
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Marketing and technology : a strateg. coalignment
Capon, Noel - In: Journal of marketing 51 (1987) 3, pp. 1-14
Persistent link: https://www.econbiz.de/10001052886