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Stakeholder co-creation during the innovation process : identifying capabilities for knowledge creation among multiple stakeholders
Kazadi, Kande; Lievens, Annouk; Mahr, Domnik - In: Journal of business research : JBR 69 (2016) 2, pp. 525-540
Persistent link: https://www.econbiz.de/10011435964
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Does information sharing always improve team decision making? : an examination of the hidden profile condition in new product development
Xiao, Yazhen; Zhang, Haisu; Basadur, Timothy M. - In: Journal of business research : JBR 69 (2016) 2, pp. 587-595
Persistent link: https://www.econbiz.de/10011436001
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Beyond form and function : why do consumers value product design?
Kumar, Minu; Noble, Charles H. - In: Journal of business research : JBR 69 (2016) 2, pp. 613-620
Persistent link: https://www.econbiz.de/10011436022
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The interaction between inter-firm and interlocking directorate networks on firm's new product development outcomes
Mazzola, Erica; Perrone, Giovanni; Kamuriwo, Dzidziso Samuel - In: Journal of business research : JBR 69 (2016) 2, pp. 672-682
Persistent link: https://www.econbiz.de/10011436043
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Robust new product pricing
Handel, Benjamin R.; Misra, Kanishka - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 864-881
Persistent link: https://www.econbiz.de/10011410013
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Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Huang, Dongling; Luo, Lan - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 445-464
Persistent link: https://www.econbiz.de/10011498939
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Effects of big data analytics and traditional marketing analytics on new product success : a knowledge fusion perspective
Xu, Zhenning; Frankwick, Gary L.; Ramirez, Edward - In: Journal of business research : JBR 69 (2016) 5, pp. 1562-1566
Persistent link: https://www.econbiz.de/10011450328
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How does knowledge inertia affect firms product innovation?
Xie, Xuemei; Fang, Liangxiu; Zeng, Saixing; Huo, Jiage - In: Journal of business research : JBR 69 (2016) 5, pp. 1615-1620
Persistent link: https://www.econbiz.de/10011450433
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Why does customer co-creation improve new travel product performance?
Tseng, Fang-Mei; Chiang, Lan-Lung - In: Journal of business research : JBR 69 (2016) 6, pp. 2309-2317
Persistent link: https://www.econbiz.de/10011472277
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Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 343-359
Persistent link: https://www.econbiz.de/10012022546