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~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
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New product development
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
The journal of product innovation management : an international publication of the Product Development & Management Association
358
Journal of business research : JBR
194
International journal of innovation management
156
International journal of product development : IJPD
143
Industrial marketing management : the international journal for industrial and high-tech firms
140
SpringerLink / Bücher
127
International journal of production research
123
IEEE transactions on engineering management : EM
112
International journal of production economics
110
Technovation : the international journal of technological innovation, entrepreneurship and technology management
92
Research policy : policy, management and economic studies of science, technology and innovation
86
Technological forecasting & social change : an international journal
82
R & D management
71
Management science : journal of the Institute for Operations Research and the Management Sciences
68
International journal of innovation and technology management
66
International journal of technology management : IJTM
62
Journal of engineering and technology management : JET-M
62
The journal of business & industrial marketing
56
Research technology management : RTM
51
Creativity and innovation management
50
International journal of product lifecycle management : IJPLM
50
European journal of operational research : EJOR
49
Technology analysis & strategic management
48
Management Science
47
Journal of economic theory
42
Journal of open innovation : technology, market, and complexity
41
Research
40
International journal of project management : the journal of The International Project Management Association
39
European journal of innovation management : EJIM
38
Faculty & research / Insead : working paper series
38
International journal of technology marketing : IJTMkt
37
Journal of marketing
37
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
36
Journal of the Academy of Marketing Science
36
European journal of innovation management
35
Springer eBook Collection
35
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
34
International journal of business innovation and research
33
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
33
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1
The role of network embeddedness in film success
Packard, Grant
;
Aribarg, Anocha
;
Eliashberg, Jehoshua
; …
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 328-342
Persistent link: https://www.econbiz.de/10011527100
Saved in:
2
Product development capability and marketing strategy for new durable products
Banerjee, Sumitro
;
Soberman, David A.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 276-291
Persistent link: https://www.econbiz.de/10009779975
Saved in:
3
Pricing in the international takeoff of new products
Chandrasekaran, Deepa
;
Arts, Joep W. C.
;
Tellis, Gerard J.
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
3
,
pp. 249-264
Persistent link: https://www.econbiz.de/10009779986
Saved in:
4
Making new products go viral and succeed
Nguyen, Hang T.
;
Chaudhuri, Malika
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 39-62
Persistent link: https://www.econbiz.de/10012016490
Saved in:
5
Competing with co-created products
Cohen-Vernik, Dinah
;
Pazgal, Amit I.
;
Syam, Niladri B.
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
1
,
pp. 63-82
Persistent link: https://www.econbiz.de/10012016491
Saved in:
6
Optimal targeting of advertisement for new products with multiple consumer segments
Hariharan, Vijay Ganesh
;
Talukdar, Debabrata
;
Kwon, …
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 263-271
Persistent link: https://www.econbiz.de/10011398535
Saved in:
7
Reference quality-based competitive market structure for innovation driven markets
Kim, Wonjoon
;
Kim, Minki
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 284-296
Persistent link: https://www.econbiz.de/10011398545
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8
Balancing market exploration and market exploitation in product innovation : a contingency perspective
Zhang, Haisu
;
Wu, Fang
;
Cui, Anna Shaojie
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
3
,
pp. 297-308
Persistent link: https://www.econbiz.de/10011398550
Saved in:
9
Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products
Atakan, S. Sinem
;
Bagozzi, Richard P.
;
Yoon, Carolyn
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 395-408
Persistent link: https://www.econbiz.de/10011280168
Saved in:
10
How chilling are network externalities? : the role of network structure
Mukherjee, Prithwiraj
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 452-456
Persistent link: https://www.econbiz.de/10011281398
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