Narrow search
Showing 1 - 10 of 176
Cover Image
When does customer participation influence new product performance? : the role of ambiguity and strategic collaboration
Lee, Ruby; Wang, Yonggui; Ma, Shuang; Anderson, Jeffrey E. - In: Industrial marketing management : the international … 104 (2022), pp. 276-288
Persistent link: https://www.econbiz.de/10013326859
Cover Image
Customer involvement in new product development in B2B : the role of sales
La Rocca, Antonella; Moscatelli, Paolo; Perna, Andrea; … - In: Industrial marketing management : the international … 58 (2016), pp. 45-57
Persistent link: https://www.econbiz.de/10011549366
Cover Image
Supplier involvement in NPD : a quasi-experiment at Unilever
Laursen, Linda Nhu; Andersen, Poul Houman - In: Industrial marketing management : the international … 58 (2016), pp. 162-171
Persistent link: https://www.econbiz.de/10011549378
Cover Image
The influence of leadership on product and process innovations in China : the contingent role of knowledge acquisition capability
Chang, Jeanine; Bai, Xuan; Li, Julie Juan - In: Industrial marketing management : the international … 50 (2015), pp. 18-29
Persistent link: https://www.econbiz.de/10011411666
Cover Image
Managerial learning and new product innovativeness in high-tech industries : curvilinear effect and the role of multilevel institutional support
Yuan, Lin; Chen, Xiaoyun - In: Industrial marketing management : the international … 50 (2015), pp. 51-59
Persistent link: https://www.econbiz.de/10011411675
Cover Image
Cross-functional integration in the sustainable new product development process : the role of the environmental specialist
Genç, Ebru; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 50 (2015), pp. 150-161
Persistent link: https://www.econbiz.de/10011411722
Cover Image
The role of network embeddedness in film success
Packard, Grant; Aribarg, Anocha; Eliashberg, Jehoshua; … - In: International journal of research in marketing : IJRM ; … 33 (2016) 2, pp. 328-342
Persistent link: https://www.econbiz.de/10011527100
Cover Image
Marketing capability, organizational adaptation and new product development performance
Mu, Jifeng - In: Industrial marketing management : the international … 49 (2015), pp. 151-166
Persistent link: https://www.econbiz.de/10011374565
Cover Image
Governance of supplier collaboration in technologically uncertain NPD projects
Melander, Lisa; Lakemond, Nicolette - In: Industrial marketing management : the international … 49 (2015), pp. 116-127
Persistent link: https://www.econbiz.de/10011374579
Cover Image
Product development capability and marketing strategy for new durable products
Banerjee, Sumitro; Soberman, David A. - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 276-291
Persistent link: https://www.econbiz.de/10009779975